Campbell moves forward with corporate social responsibility

The charity organization, International Radio and Television Society (IRTS) recognized Campbell Soup with its prestigious Gold Medal Award for the company’s cogent contributions to corporate social responsibility (CSR), the foundation said.   

The Gold Medal Award traditionally represents one of the industry’s highest honors that celebrates corporate achievement, according to Campbell.

As part of Campbell’s ongoing social responsibility efforts, over the past year the soup company certified more than 100 products with Canada’s Heart & Stroke Foundation Health Check, also it created five community gardens with the National FFA Organization and Urban Farming among many other significant contributions, the company said.

‘This year, IRTS decided to raise the bar even higher by looking at what some might call the overall soul of a company,’ says Joyce Tudryn president of IRTS. ‘Campbell is truly extraordinary in every area that comprises CSR and communicates what is does with the kind of clarity, transparency and style that sets a standard for others to follow.’

Douglas Conant, president and chief executive officer of Campbell accepted the award on behalf of the company on Nov. 15 in New York.

The company’s ‘Nourishing’ CSR initiative, has been designed to provide consumers with the nutritional requirements necessary in addressing some of the growing health issues like childhood obesity, heart problems, and quality of life. This program has been widely acknowledged by many media outlets and allowed Campbell to land a spot on the 100 Best Corporate Citizens List published by Corporate Responsibility magazine, and has been named Catalyst Award Winner 2010.

‘[Campbell] has long been committed to advancing corporate social responsibility and sustainability,’ Conant admits.