Dionne Nickerson | Corporate Secretary

Dionne Nickerson

Assistant Professor of Marketing at Indiana University

Dionne Nickerson

Latest articles

article

Corporate do-gooder efforts can boost sales as long as they’re tied to corporate harm

Corporate do-gooder efforts can boost sales as long as they’re tied to corporate harm

May 05, 2022

Dionne Nickerson

Customers spent more buying stuff from companies that engaged in corporate social responsibility (CSR) than those that didn’t – as...Read more

May 2022

article

Corporate do-gooder efforts can boost sales as long as they’re tied to corporate harm

Corporate do-gooder efforts can boost sales as long as they’re tied to corporate harm

May 05, 2022

Dionne Nickerson

Customers spent more buying stuff from companies that engaged in corporate social responsibility (CSR) than those that didn’t – as...Read more

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